It's been quite a while since the talk of traditional marketing vs. digital marketing has been going on. Although both have their own perks, it is often tough to settle on one.
A wise and visionary entrepreneur will ensure setting a neighbourhood of the allow marketing efforts alone. However, it is an era where a large portion of people makes online transactions, another chunk of the population doesn’t even know how to use the internet. This makes it highly difficult for the entrepreneur to make a decision about which aspect of brand name marketing to concentrate on; digital marketing or traditional marketing.
To help you get an insight into the 2 methods of selling and direct your efforts likewise, there are pros and cons of Digital marketing Vs. Traditional marketing.
What is Traditional Marketing?
Traditional marketing refers to the traditional methods of selling used ever since the concept of advertisements or marketing came into existence. This primarily includes the subsequent modes for brand promotion:
● Billboard advertising along roads and highways
● Magazine Ads
What is Digital Marketing?
Digital marketing is that the new age marketing method, with the internet finding its application and benefit in every aspect of life, marketing too has managed to not only create awareness or promote brands through it but also give them a worldwide platform to succeed in a wider customer base. It includes the following:
● Business networking sites such as LinkedIn
● Social media sites such as Facebook, Instagram, Twitter & YouTube
● Email marketing
● Paid pop-up ads & Video Marketing
Although all the marketing techniques utilized in digital marketing appear similar, online marketing may be a much more versatile mode of selling than conventional ones.
Benefits of Digital Marketing over Traditional Marketing
1. Low Cost
While newspapers, television, and other such media ads cost tons, advertising through the web is sort of affordable. This, in turn, means a greater fraction of the budget to enhance business.
2. Real-Time Result
Digital marketing has a foothold over traditional marketing since it's ready to give quick results, while the latter keeps you expecting long before showing any results. With online marketing, you can measure and view everything from a number of visitors, conversion rate, the busiest period of the day, and bounce rate too with ease.
3. Brand Development
When the question of brand name image arises among digital marketing vs traditional marketing, digital marketing has another advantage. Due to the limitation of space and low frequency of advertisements as is that the case with conventional marketing, it loses at the hands of web marketing. Instead of a little column during a newspaper, you'll own a whole website and showcase your ads or promote your brand whenever you would like with the assistance of a social media page or your blog, unlike traditional marketing.
4. Greater Exposure
Any traditional sort of marketing device, be it television commercials or a newspaper advertisement, can only cover a particular area or population sector of a neighbourhood. As opposed to this, an online advertisement has the ability to reach out to a wider population, even the whole of the world.