Top 5 benefits of advertising on Facebook

Every social media networking platform has its own fully integrated advertising system, Facebook still remains supreme in terms of user experience, trending features, detailed insights, audience specification, and for any business Facebook is the ideal place to start.

Here are the top 5 benefits why businesses should use Facebook for advertisement.

1. Facebook advertising - The most targeted form of advertising

Facebook advertising is fast. It drives immediate results. A major benefit of Facebook advertising is its ability to reach your potential audience. Facebook is the most targeted form of advertising. You can advertise on Facebook by age, interests, behavior, and location. It is one of the best social media platforms to target your potential audience with no time. It significantly builds your brand and it is a great way to make people aware of what you have to offer. The more intimate people are with your brand, the more likely they will purchase your products.

2. Facebook advertising increases your customer attribution, leads, sales & revenue which is measurable.

Facebook advertising will increase your customer attribution. Attribution is the number of times your ad was seen by the audience. The more times they interact with your ad, then it is more likely they will convert. Facebook advertising will assist you to increase your touchpoints together with your audience and results in more conversions within the future. The results are measurable. And, the numbers will speak for itself. You will be ready to see what percentage impressions, clicks, and conversions you're receiving. This is something that Facebook provides it for free, all you have to do is to put in the tracking code to your website and can track all user actions taken on your website.

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3. Facebook advertising can help you break into new markets and works in real-time.

Facebook advertising can assist you to expand into new markets. If you're bringing a replacement product or service to plug, you'll use Facebook advertising to extend its exposure. Facebook advertising will assist you to test the market, at your own pace. Facebook advertising is real-time. You can look at your campaign performance in real-time and, if you are unhappy with the results, you can make adjustments to your campaign immediately. This is impossible with other sorts of advertising. If you invest in radio ads, television ads, or medium, you're unable to vary your ad immediately if you are doing not see results. You will have to bite the bullet and take the loss. Facebook advertising can assist you to cut your losses immediately and make adjustments to realize more conversions.

4. Facebook advertising can drive repeat business and builds the loyalty of customers.

Facebook advertising can help you to retarget your old customers to drive repeat business from customers who have purchased from you in the past. Using their audiences' feature, you can create your custom audience and lookalike audience who is similar to your past purchase behavior from your past ads and can retarget them, doing this will builds engagement with your target audience. Engagement consists of the likes, comments, and interactions in your advertisements. Engagement is vital because it signifies a stronger reference to your audience. As people engage together with your brand, an indirect connection is being developed. The more you engage with your audience, the stronger the relationship is built with them. The more connected they're to your business, the more likely they're going to convert. Investing in social media management can also dramatically increase your engagement within which creates customer loyalty.

5. Facebook Advertising is the cheapest form of advertising and budget-friendly.

The major benefit for businesses using Facebook as an advertising platform is that it is the cheapest advertising platform compare to all the other social media platforms. Businesses can even start running the ads with a minimum budget of INR 71.67 which really helps business startups to start their advertising campaigns immediately to their potential audience. Facebook advertising is budget-friendly. You are in control of your destiny. You can set a daily or lifetime budget. You can easily increase or decrease it at any time. However, sometimes this discretion can come to haunt you. If you underspend, you'll not get enough exposure to truly spend. If you overspend on the incorrect advertising campaign, you'll waste thousands of rupees.

Conclusion

There is also an indirect advantage of helping your organic search presence by keeping your Facebook presence. Facebook advertising can assist you to increase your social signals (i.e., shares, likes, and comments) which may indirectly influence your SEO rankings.

A Perfect Chance to Advertise

Before COVID-19 hit, users already spent an average of 58.5 minutes a day on Facebook. During the pandemic, Facebook and social media usage have soared further. Now is the right time to leverage this channel and drive your recovery.

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